Last night's Panorama kicked off a campaign to cut down on the amount of bottled water that we drink in this country.
It is pretty astounding that so much still water is bought when you think that tap water is perfectly fine. When you think about the carbon footprint of bottling the water and then trucking it for miles, its pretty scandalous.
I can see the case for the fizzy stuff. Often you order that as an alternative to lemonade or coke. But still water?
When I go to the gym I simply fill the empty plastic bottle in my bag from the tap. Yet the machine of bottles of water does a great trade - as you can see from the bin next to it.
Phil Woolas, who is an environment minister, has been adding his support to the campaign by Friends of the Earth and others. And I have to say it is a rare case of hearing a government minister and then thinking - quite right.
FOE have identified ways that local councils can help cut down the use of bottled water. In our region apparently Manchester City Council is the biggest spender on this. Liverpool stopped spending on bottled water last year - made a small saving but more importantly helped shrink its carbon footprint.